70% of purchase decisions happen in-store. So why are we still chasing impressions?
We live in a world of endless feeds, and FMCG brands are spending more than ever to stay visible in them.
But here's the disconnect: most consumer decisions don't happen in the feed. They happen in the aisle.
Rabble makes sure your brand shows up where the choice actually gets made — at the shelf, on the receipt, in the basket.
Why logic doesn't sell — but momentum does. Shoppers don't compare CPMs or analyze USPs; they shop when tired, hungry, distracted, or in a rush.
Not with discounts — but with timing, relevance and behavior science. We design decision points around how real people actually shop.
"Well, we saw a lift in brand perception…" The awkward moment when someone outside marketing asks: so did it work?
Låt oss prata om hur Rabble kan hjälpa dig att öka försäljningen och vinna konsumenter för livet.
Rabble Communications AB
Org.nr. 5568072424
Huvudkontor: Vasagatan 28, 111 20 Stockholm