What Marketers Say When the CFO Asks for Proof

We've all been there. The budget meeting. The performance review. The awkward moment when someone outside marketing asks: "So… did it work?"

And suddenly, you're reaching for soft KPIs: engagement rate, ad recall, time spent, viewability — maybe even a sentiment graph with a smiley face.

With Rabble, the answer is simpler. Receipts. Sales lift. Real shoppers buying real product. That's the proof CFOs are actually asking for.