When 8 Out of 10 Don't Know You — and Still Say Yes

Challenge: An iced coffee brand wanted to increase trial and drive brand visibility across retailers. The goal was clear: attract new shoppers, not just repeat buyers — and do it in a way that connects.

With Rabble, the campaign reached shoppers right at the moment of decision in the store. The result wasn't only short-term trial — it was a measurable lift in long-term purchase intent, even from people who'd never heard of the brand before.