A brand asked: we've invested in awareness, people know us — but sales aren't moving. What's going on?
We took a look. Not at click-through rates or brand trackers — at the aisle itself.
At Rabble, we help FMCG brands reach consumers right at the point of decision. Often the gap between awareness and sales isn't a brand problem — it's an activation problem.
Close that last meter, and the rest of the funnel finally pays off.
Why logic doesn't sell — but momentum does. Shoppers don't compare CPMs or analyze USPs; they shop when tired, hungry, distracted, or in a rush.
Not with discounts — but with timing, relevance and behavior science. We design decision points around how real people actually shop.
"Well, we saw a lift in brand perception…" The awkward moment when someone outside marketing asks: so did it work?
Låt oss prata om hur Rabble kan hjälpa dig att öka försäljningen och vinna konsumenter för livet.
Rabble Communications AB
Org.nr. 5568072424
Huvudkontor: Vasagatan 28, 111 20 Stockholm