Sampling is Fun — Until You Don't Know What Happened Next

Are you giving out samples, or just giving up control?

Sampling is the FMCG marketer's happy place. Everyone loves it: the consumer gets something for free, the brand gets awareness, the field team gets something to shout about.

But after the sample is handed out — what happened? Did they buy again? Did they convert? Did they care?

With Rabble, sampling becomes traceable. You know who tried, who came back, and how much it actually moved the needle.

Fler inlägg

The Psychology of Purchase

Why logic doesn't sell — but momentum does. Shoppers don't compare CPMs or analyze USPs; they shop when tired, hungry, distracted, or in a rush.

Helping Shoppers Make the Move

Not with discounts — but with timing, relevance and behavior science. We design decision points around how real people actually shop.

What Marketers Say When the CFO Asks for Proof

"Well, we saw a lift in brand perception…" The awkward moment when someone outside marketing asks: so did it work?

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Rabble Communications AB

Org.nr. 5568072424

Huvudkontor: Vasagatan 28, 111 20 Stockholm