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Not All Conversions Leave a Trace
Why Rabble's real impact goes beyond claimed receipts.
When we measure campaign performance, it's easy to focus on one number: claims. How many scanned receipts, how many redemptions, how many conversions logged.
And sure — that's important. But it's also incomplete. Because what we've seen again and again is this: many shoppers who are influenced by a Rabble campaign never claim the cashback.
They see the offer, they buy the product, they walk out — and the brand still wins, even without a receipt scan.
