3 Mistakes FMCG Brands Make When Launching New Products

And how to avoid them with Rabble.

Launching a new product should be exciting. Instead, it often turns into a blur of spreadsheets, retailer negotiations, and vague guesses about how things are going in-store.

The most common mistakes: relying on distribution alone, treating launch like a one-week sprint, and having no way to measure shopper response.

With Rabble, you create demand on day one, you stay live across the launch window, and you get receipts that show exactly who bought.

Fler inlägg

The Psychology of Purchase

Why logic doesn't sell — but momentum does. Shoppers don't compare CPMs or analyze USPs; they shop when tired, hungry, distracted, or in a rush.

Helping Shoppers Make the Move

Not with discounts — but with timing, relevance and behavior science. We design decision points around how real people actually shop.

What Marketers Say When the CFO Asks for Proof

"Well, we saw a lift in brand perception…" The awkward moment when someone outside marketing asks: so did it work?

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Rabble Communications AB

Org.nr. 5568072424

Huvudkontor: Vasagatan 28, 111 20 Stockholm